How to Increase Your Traffic Part II - SEO

SEO (Search Engine Optimization) is the name given to a set of techniques aimed at optimizing the performance of a site in search results on search engines (search engines) like Google and Yahoo!.

There are basically two types of SEO: White Hat and Black Hat Briefly, White Hat is the name given to the set of SEO techniques which are well seen and are not intended to circumvent any system of assessment sites. Black Hat, by contrast, is the set of techniques that seek to trick the search engines to get higher score and better positioning of the results.

Comments about SEO:

1. It is an important practice and gives results. You need not necessarily be followed to the letter ever. But the very familiarity with the principles of SEO oriented web designers and web masters to produce content thinking about how this will be indexed by search engines.
2. Some rules are not absolute. There are disagreements over issues such as the optimal size of the URL, or words in headings (H1, H2, etc.) are more relevant than normal text or not.
3. Optimization for search engines should be made for each page of your site

We'll cover here White Hat techniques The main steps are:

1. Set your main keywords
2. 
   Adjust the pages of your site for optimal performance with the (s) keyword (s) defined
   
3. Test your site

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       Set your main keywords

1. Please clear your target audience. In other words, know that people should go to your site are looking for. A good definition of the target audience not only helps in building a site more relevant, but also improves the efficiency of application of SEO techniques.
2. Generate a list of keywords (keywords) more likely to be used by your target audience to seek information, service or product you offer on your site (top 5 are already a good start).
3. Use the search tool for Google AdWords keywords (available here ) to pick the main keywords you will use.

The tool of Google AdWords is a great value in choosing good keywords. Follow these steps to good results:

1. Open the tool (available here ), and enter your list of keywords in the text box with the title: "Word or phrase"
2. Click Advanced Options
3. Select "All ideas keywords"
4. Press "Search"
5. A list of keywords to their same or similar will appear.
6. In the top right of the list is a button "Columns". Click this button and make sure that the "estimated average CPC" is checked. This information is important because it is an indicator of how much you can earn per user with advertisements that use that particular keyword in their search. It is one of the selection criteria.
7. Now sort the results by "local monthly searches"
8. Now your list will be sorted according to the best keywords. Scroll through the list memorizing 2 or 3 keywords best suited to your site. Note generating a new version of your list of keywords.

Having the second list, we will now refine the keywords for the best result. If you are working with phrases (not words), it is worth re-enter in the text box "Word or phrase" not only keywords but slight variations of them (in the case of sentences) how to change the word order, connectors, or change (replace "or" by "x" or "VS.", for example).

The result generated variants may point to more optimized. Now is the time to set one or two keywords that are their targets.

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      Adjust your site for best performance with defined  keyword (s)

Remember, optimization is a process specific to each page of your site.

Several pieces of your site can be evaluated by the search engines to atrituir him a qualification.

The principal, in order of importance, are:

1. The domain of your site: If the domain of your site contains the keyword chosen, this will be a big factor for a good score
2. The page URL: The URL of the page must be optimized ideally contain the chosen keyword, and the closer to the field, the better. This website is very helpful to receive a good score.
3. The title of the page: If the page title can get exactly the keyword chosen, great. If the keyword can appear even once in the title unless it exceeds 12 words, even better! Try to make the title has between 6 and 12 words.
4. The images of your site should contain the title and the ALT attribute chosen keyword
5. Page Description (meta description tag): It is recommended that the description contains the keyword 2 or 3 times (no more). Try to make the description is between 150 and 170 words
6. The content of your site: Try to make the key word appears between 3 and 6 times across the page. This will help the seeker to identify the chosen keyword is a central theme on your page.
7. You can use the meta tag "keywords", but beware, do not repeat any of the keywords meta tag that declared.

In general, make it feel natural. Do not try to fool the search engine, or make a text that seems to have been written by someone drunk, which repeats words without realizing it =)

This process can be tried for more than one keyword, but it is always important to have a preferred keyword and taken as a priority for optimization.

By following these tips your page must be in good shape. Let's test it?

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      Test your site

An excellent tool to test how your page is optimized for a specific keyword is this one provided by the staff of Mestre SEO.

Insert the URL of the page to be evaluated and chosen keyword for optimization.  Scores above 30 are already good enough.

The tool not only gives the score but also says what measures can be taken to improve their performance. If the score is still not very good, re-edit your site and try again.

The first attempt is always more work. In the following, you begin to assimilate the new rules and their optimized pages already come out!

Important: Google can take weeks to update the indexing of your pages. It is important to be patient to see the results of optimization